Due to the high demand for baby strollers, the Indian market provides golden opportunities for stroller brands to enhance their business. However, India is the second-largest country in the world that has tons of consumers to buy everything. India offers the goods to customers which effectively serves the objectives.
Among all the goods, there is such a thing which was earlier used in abroad, but today its demand is increasing in India as well.That is a baby stroller which includes a buggy, pram and baby walker.
India is developing as a country with great potential for providing these types of products. The stroller business in India is growing rapidly with the increase in the rate of adaptation of baby travel tools like baby car seats, carriers, and other travel units.
Baby travel units or strollers are repetitively progressing to provide comfort & ease to their users. At first, the business started with a simple baby walker, but later new baby gear footholds their steps in the market in the form of a pram and stroller. Even today various brands offer more advanced baby gears like car seat carriers and carrycot.
Keeping in mind the safety measures of the baby and growing road examples, parents are buying them to ensure the child’s safety and care. Still, there is not mandatory to buy a baby stroller but due to trends and taking care of baby, strollers are in limelight.
Baby strollers or carriers allows baby and parents to move easily in a crowded place, and support their neck & back. Carrying the baby in the shoulder can tend to intense pain in the arms and back.
Enhancement in the population of working women has also increased the demand for toddler carriers or trollies as they can easily focus on their day-to-day work without keeping their eyes on the baby.
The baby stroller meets various safety standards, and ideally enables parents to carry it anywhere without worries. It features a stunning bottom, covering, and a storage section at the back, safety straps, an adjustable carrying handle, and further space to store baby essentials.
List of Indian Companies that provide baby strollers
- Brain Bees Solutions Private Limited ( First Cry)
- Me N Moms Pvt. Ltd. ( MeeMee)
- Artsana India Pvt. Ltd. ( Chicoo)
- R for Rabbit Baby Products Pvt. Ltd ( R For Rabbit)
- Ral Consumer Products Limited ( Tiffy and Toffee)
Perception of Indian Market
Baby carriers are commonly used in the urban regions of the country. Due to the highest existence of nuclear families, the demand for baby strollers from these areas is increasing day by day. They enable parents to move freely and with ease when going shopping, jogging or walking. In addition, it helps them to execute their regular tasks along with taking care of the baby.
The baby car gears are at the top position among all baby carriers, as per the report Car Seat and Carrycot Market by Sub Segment ( Forward Facing Car Sear, Sling Carrier, Buckled Carrier, Rare Facing Car Sear, etc.), by Value and Volume, By Urban & Rural, By Top Cities, by Bonafide Research.
Over the past few years, baby carrier products have witnessed a growth spurt and are expected to develop at a CAGR nearby 22% in the upcoming years. One research has shown, baby carrier products have the lowest average selling price that has allowed customization of such products. Baby strollers, buggies and car seats are becoming more advanced at present time. Today stroller can be used as a rocker, baby chair, baby carrier, recliner, or feeding seat.