April 6th 2022, Bengaluru: The Souled Store, India’s most-loved casual wear brand — started by four pop culture enthusiasts, Vedang Patel, Harsh Lal, Aditya Sharma and Rohin Samtaney, in 2013 — today, has opened doors to its biggest-ever store in Bengaluru!
The store spreads across 5000 sq. ft. in the city’s favorite shopping destination – Indiranagar.
It aims to not only bring to Bengaluru a host of their new and best casual wear options from not only their merchandise partners Marvel, Disney, Warner Bros., IPL, Viacom18 and more, but also bring forth new collections of stunning The Souled Store Originals and the World’s Best Supima T-shirts.
The outlet, spanning across two floors will have room for multiple experiences too. The area is being built in a way to enable like-minded people to interact with each other and share their love of comics, superheroes and just really great clothes! The space will also host open mics and special events on a timely basis.
Commenting on the launch of the new store, Co-Founder of The Souled Store, Harsh Lal said, “Over the years, The Souled Store has emerged as one of the most loved brands in the pop culture space and we aspire to recreate that same level of excitement and loyalty for our consumers in Bengaluru. We are confident that the launch will not only delight the people of Bengaluru but also strategically complement our portfolio and fortify The Souled Store’s leadership in the apparel domain.”
This is The Souled Store’s sixth brick-and-mortar outlet in India. The brand operates four The Souled Store outlets in Mumbai and one in Pune. Notably, the brand has 3+ million customer base and 150+ licenses – garnered via its online and offline presence. Customers would be delighted to know the brand has plans to open 50+ stores over the next 3 years.
More about The Souled Store:
Since its inception, The Souled Store has been setting new benchmarks every year, with its last highlight being an investment from Bollywood starlet, Sara Ali Khan.
In the past, the brand has also secured multi-crore funding of INR 75 crore from Elevation Capital which has paved the way for other D2C brands to dream big. The investment round also saw participation from angel investors and startup founders including – Sahil Barua, Co-Founder Delhivery; Gunjan Soni, Chief Executive Officer, Zalora; Revant Bhate, Co-Founder, Mosaic Wellness; Ramakant Sharma, Founder, Livspace among others.
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The D2C brand has also introduced a series of stellar campaigns featuring ace cricketers, Hardik Pandya and Ravindra Jadeja, OTT and YouTube superstars Ashish Chanchlani, Mithila Palkar (Little Things), Ayush Mehra (Call My Agent: Bollywood), Barkha Singh (Engineering Girls S2), Ahsaas Channa (Girls Hostel) and others.